I just read
a Dormitas post in which s/he makes this aside: "This from Pasadena Now (the most consistent coverage of Pasadena news we have):"
I couldn't agree with Dormitas more.
Pasadena Now, the news organization that recently made the headlines by
outsourcing journalism to India, seems to be scooping the old guard Pasadena pulp press.

Pasadena Now shows some technical rough edges, probably hallmarks of being a small operation. For examples, the fact that their home page CSS doesn't render properly on all browsers, and their Flash content throws non-fatal errors (see screen image above). At first I was dismissive of PN based on their lack of technical polish, but then Jill Davis Doughtie
pointed out their Headlines RSS feed:
http://www.pasadenalivingmagazine.com/_ArticleManager/publish/rss.xmlOf course I immediatly subscribed to the feed. I subscribe to the pulp version of Pasadena Star News (yes, I know; what other version is there?!) and have now grown accustomed I seeing an article in PSN, which I already read (often covered more thoroughly) the day before when it came across my PN feed. Not only is PN scooping PSN by a full day with great regularity, but PN has quality that strikes me as a generally more granular, relevant cross section of *dena issues than PSN.
Add to high quality, timely, Web-friendly reporting the fact that
their links don't grow stale after a couple weeks like PSN's do, and you've got a friend in me.
You can find Pasadena Now at either
http://pasadenanow.com/ or http://pasadenalivingmagazine.com/
(don't ask me why their name and their url are branded differently)
Labels: Altadena, Pasadena
Original post had a typo where it says ATC.
Any reports on this?
Hope all's well?
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